Online Shops And Traffic Flow Essay Example | Topics and Well Written Essays - 1000 words

Online Shops And Traffic Flow - Essay Example The online shopping technology requires a deeply integrated shop that can be recognized and stand out from the thousands of shops available online. The proposed Dreamdecor .com online shop specializing in unique home decors would be designed in an attractive way that would draw as much traffic to the shops as possible. DQ1 Following a company online is informative and exciting. One advantage of following a company is that one has a better to learn about the most current and newly launched products even before such products get to the market. Following a company makes one to lead in customer forums and be well informed with latest news on any product, or the performance of the company in the market. Lieb (2009) explains that companies are extensively investing in strategies s that would lead as much customers to their shop. This implies that by following a company as they do marketing, one stands to benefit immensely from a company by either having latest news in predicting their stoc ks and products dynamics. Following a company is essential in taking advantage of discounts and sales that in most cases last for a short time, mostly 24 hours only. In order to attract customers, companies come up with daily sales to reward regular customers where huge discounts on coupons or products are given. For customers unaware of such discounts, they do not take advantage of such discounts and saving incentives; they have to buy at the market prices. By following a company, one gets firsts hand information on discounts and sales incentives from the company and makes a rush to take advantage of such discounts. Increasing the number of fans is the ultimate goal of any business. For example, Purehomedecor.com a similar company has managed to increase visits to their online shop due to their strategic marketing approaches that have resulted in increased traffic, which translates to profit for the company. One way to increase followers and visits for Dreamdecor.com would be to in crease the shop’s online visibility through search engines. While searching for any product, people will most likely make a first stop in search engines such as Google, where they look for their dream products. There will be need to use Google tools such as Google’s Webmaster tools and Google analysis in monitoring the search visibility of the company in search engines. Google analytic tools help in assessing the search dynamics and the keyword to search term relationships (Brightpearl, 2011). Blogs are an alternative way to increase traffic to the shop. Creating active blogs with professional content in home decor will attract more interested parties. Blogs are designed with follow links that lead the customers to the main shop once clicked. The large number of people visiting blogs currently would be ideal for tapping and increasing traffic on the online shop. Ina addition to creating such blogs, there are a number of leading blogs that allow contribution of articles on every subject including home decor. Such blogs allow follow links to be integrated in the leading to different companies to give customers a variety of choices on home decor and other products. Linking to such blogs would increase traffic; more people will be led to the shop through such links. Having social network links would also be ideal in increasing the traffic to our online shop. Pozin (2009) noted that social networks promise a versatile and limitless potential market. Integrating and advertising the business in social networks such as Facebook or twitter will expose the shop to an infinite number of followers since millions of people use